Event Details: 

Date: Tuesday 23 June 2020
Time: 1pm - 8.30pm
Venue: Homerton College, University of Cambridge
Chairman: Phil Fersht, CEO & Chief Analyst, HFS
Host: Tom Quigley, Chief Marketing Officer, HFS
Theme: Setting the agenda and influencing the industry for the next decade of enterprise transformation
Concept: An event for CMOs and Analyst relations leaders





Setting the agenda


As we enter the next decade of enterprise transformation, HFS is examining the current and future roles of the CMO and Analyst relations team.

In this Masterclass, on the eve of our European Summit, Phil Fersht, CEO & Chief Analyst, HFS, will moderate three panels to first examine how Chief Marketing Officers are setting the agenda, in terms of analyst relations management strategy, and second, to look at how the art of influencing has envolved in a climate of fake news and increasing number of social media stakeholders.


Panel 1: Guerrilla Marketing Evangelists - Setting the agenda:

Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Tom Quigley, Chief Marketing Officer, HFS



Panel 2: HFS 2.0: Disrupting the Analyst Industry: 

Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Saurabh Gupta, Chief Research Officer, HFS



Panel 3: Analyst Through the Ages - What's changed?: 

Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Ollie O'Donoghue, SVP of Research, HFS


Over the course of these two panels, you will address the following questions:
1. Who is influencing technology and service decisions in today's market? How is this changing now and in the future?
2. How should smart marketeers manage analysts or influencers in today's enviornment? How is it changing?
3. Should there be a different strategy for dealing with traditional market analysts versus other market infuencers, such as bloggers, twitter celebs, consultants, independent analyst boutiques?
4. How can marketeers communicate more effectively in today's noisy business environment? What channels to market are gaining/losing efficacy?




Phil Fersht

CEO & Chief Analyst HFS

Phil Fersht is a world renowned analyst, writer, and visionary in emerging technologies, intelligent automation and robotic process automation software, digital business services, and the transformation of enterprise operations to drive customer inpact and competitive advantage. Fersht cointed the terms "The As-a-Service Economy" and the "Digital OneOffice", which describe HFS Research's vision for business operations and...



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Tom Quigley
Chief Marketing Officer, HFS 

Tom Quigley's career spans some 31 years, mainly in two large UK financial services institutions; Aviva and Prudential. In 2017 Tom established his own agency (QuigleyMedia) providing outsourced marketing consultancy and operational services to European businesses looking for UK market. Simultaneously holding the role of Director of Outsourcing for Emerging Europe. Tom's most recent venture is here with us at HFS, taking on the role of CMO to support and develop the HFS Marketing team. 



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Homerton College
Cambridge University
Hills Road