Date: Wednesday 18 March 2020
Time: 6 pm - 9:30 pm
Venue: Chartered Accountants Hall, London
Chariman: Phil Fersht, CEO & Chief Analyst, HFS
Host: Tom Quigley, Chief Marketing Officer, HFS
Theme: Setting the agenda and influencing the industry for the next decade of enterprise transformation
Concept: An event for CMOs and Analyst relations leaders
Setting the agenda
As we enter the next decade of enterprise transformation, HFS is examining the current and future roles of the CMO and Analyst relations team.
In this Masterclass, on the eve of our European Summit, Phil Fersht, CEO & Chief Analyst, HFS, will moderate three panels to first examine how Chief Marketing Officers are setting the agenda, in terms of analyst relations management strategy, and second, to look at how the art of influencing has envolved in a climate of fake news and increasing number of social media stakeholders.
Panel 1: Guerrilla Marketing Evangelists - Setting the agenda:
Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Tom Quigley, Chief Marketing Officer, HFS
Simpson, Senior Vice Presdient & Chief Marketing Officer, Genpact
Verda Iyer, Global Chief Marketing Officer & Head of Sales APAC, Mphasis
Emma Melando, Marketing Director, AI & Automation, KPMG
Kelly Ercolino, Chief Marketing Officer, NIIT Technologies
Rob Hughes, VP Head of Marketing EU, Automation Anywhere
Sally Yates, Chief Marketing Officer, Xceptor
Panel 2: HFS 2.0: Disrupting the Analyst Industry:
Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Saurabh Gupta, Chief Research Officer, HFS
Alexia O'Sullivan, Global AR Director, EY
Joe Hogan, SVP Head of Global Advisory & Alliances, Infosys BPM
Paul Roehrig, Head of Strategy, Cognizant Digital Business
Madhu Menon, AVP - Influencer Relations & Alliances, Infosys, BPM
Allen Valahu, Global Industry Analyst Relations, Managing Director, Accenture
Panel 3: Analyst Through the Ages - What's changed?:
Moderator: Phil Fersht, CEO & Chief Analyst, HFS & Ollie O'Donoghue, SVP of Research, HFS
Cathy Tornbohm, Distinguished VP Analyst, Gartner
Melissa O'Brien, Vice President, HFS
Miriam Deasy, Research Director, HFS
Josh Matthews, Senior Research Analyst, HFS
Over the course of these two panels, you will address the following questions:
1. Who is influencing technology and service decisions in today's market? How is this changing now and in the future?
2. How should smart marketeers manage analysts or influencers in today's enviornment? How is it changing?
3. Should there be a different strategy for dealing with traditional market analysts versus other market infuencers, such as bloggers, twitter celebs, consultants, independent analyst boutiques?
4. How can marketeers communicate more effectively in today's noisy business environment? What channels to market are gaining/losing efficacy?
CEO & Chief Analyst HFS
Phil Fersht is a world renowned analyst, writer, and visionary in emerging technologies, intelligent automation and robotic process automation software, digital business services, and the transformation of enterprise operations to drive customer inpact and competitive advantage. Fersht cointed the terms "The As-a-Service Economy" and the "Digital OneOffice", which describe HFS Research's vision for business operations and...
Chartered Accountants Hall
1 Moorgate Place